The home of UK estate agents.
Win instructions with live market intelligence, market every listing with an AI-powered studio, and run the branch on one login — free listings on the portal Britain has trusted since 1995.
Free to list · 2 minute setup · No credit card
The whole job, one login
Win the instruction. Market the listing. Run the branch.
Portals charge you to be seen. CRMs manage stock you already won. Home.co.uk is the only platform built to help you win the instruction in the first place — then market it and run the branch, on one free login.
Win the instruction
Valuation leads from the portal, a scored map of who's likely to move, and an AI appraisal ready before you knock.
How you win listings ↓ 02Market the listing
Magazine-grade photos, a week of social in one sitting, print, ads and a website — the full brand studio.
Inside the studio ↓ 03Run the branch
Stock, CRM sync, AML that bills the client, e-sign and referral revenue — the ops that pay for themselves.
How the branch runs ↓Step one
Win the instruction.
2.4 million people a month research property on Home.co.uk — and homeowners ask for valuations right on the portal. Valuation Leads delivers them to your branch, Patch shows you who's likely to move before they call anyone, and the AI Market Appraisal has the number stress-tested before you reach the doorstep.
Nine intelligence tools with one goal: you at the kitchen table first — and every letter, reveal and campaign traced to the instruction it won.
Win the instruction · the intelligence suite
Patch Flagship
See who is likely to move before anyone else
Go to Patch
Property Reveal
Unmask the owner behind any likely mover
Go to Property Reveal
Canvassing Campaigns
Direct mail that lands when it matters
Go to Canvassing Campaigns
Letter Designer
Design the letter they keep
Go to Letter Designer
CRM Match
Score the database you already own
Go to CRM Match
AI Market Appraisal
Walk in with the valuation already done
Go to AI Market Appraisal
Valuation Leads
Homeowners asking to be valued
Go to Valuation Leads
My Market
Your market share, measured honestly
Go to My Market
Scoreboard
Every letter traced to its instruction
Go to Scoreboard
Tens of thousands of vendors,
asking to be valued.
Every year we send agents tens of thousands of high-intent vendor enquiries — homeowners who have actively asked what their property is worth. These aren't cold names off a list: around two in three (67%) go on to come to market.
And we don't sell them. Like our survey work, we partner with top-performing agents and share revenue only on success — you pay nothing until an instruction completes. Our interests are your interests.
Go to Valuation Leads
Two ways to receive them
Opt in
Switch on Valuation Leads for your branch and start receiving matched vendors in your area — with statuses, auto-accept, delivery rules and per-lead intelligence in one inbox. No commitment, revenue shared only on success.
Dominate a patch — Founder 250
Lock down your outcodes as a founding agent and take priority on every vendor enquiry in your patch. First come, first served — once a territory is claimed, it's yours. See Founder 250 →
Your territory,
scoring itself.
Patch watches your patch so you don't have to: price reductions, withdrawals, fall-throughs, stale stock and landlord portfolios, each scored for likelihood to move and backed by a full property dossier. When a home turns hot, you know before the leaflet drop does.
See Patch in detail
Illustrative — the radar is a demo; every signal in Patch is drawn from live market data for your outcodes.
Step two
Market the listing.
Won the instruction? Now make it look the part. Photo Studio turns phone shots into magazine-grade photography, Social Studio fills the week's feed in one sitting, and Canvas and the Print Shop carry your brand from screen to doormat.
The listing itself? Free on the portal, enriched with 30 years of price history and local data by default — and AI Visibility makes sure you're the answer when movers ask an AI who to instruct.
Market the listing · the brand studio
Canvas
The design studio built for agents
Go to Canvas
Photo Studio
Every listing photo, magazine-grade
Go to Photo Studio
Social Studio
A week of social in one sitting
Go to Social Studio
Articles
Your local content engine
Go to Articles
Website Studio
A new agency website by Friday
Go to Website Studio
Widgets
Your site, powered by portal data
Go to Widgets
Ads Manager
Local advertising, self-serve
Go to Ads Manager
Print Shop
From design to doormat
Go to Print Shop
AI Visibility
Be the answer AI gives
Go to AI VisibilityStep three
Run the branch.
Stock, compliance and completions live on the same login. Listings Manager and CRM Sync keep stock flowing from the CRM you already run — Apex27, Alto, Jupix, Street and more — with no re-keying.
AML checks bill the client instead of costing you money, HomeSign gets terms signed before the seller cools off, and Referrals pays you on the completions you already have.
Run the branch · ops that pay for themselves
Listings Manager
Your stock, one command centre
Go to Listings Manager
CRM Sync
Plugs into the CRM you already run
Go to CRM Sync
Performance Analytics
Know which photo sells the house
Go to Performance Analytics
AML Checks
Compliance that bills the client
Go to AML Checks
Proof of Ownership
Title checked before you list
Go to Proof of Ownership
Material Information
Part A, B and C without the chase
Go to Material Information
HomeSign
Signed before the seller cools off
Go to HomeSign
Referrals
Revenue from every completion
Go to Referrals
Inigo
The AI assistant that knows your patch
Go to InigoAll 27 tools live behind the same login as your free listings. Explore the full agent toolkit →
Case study · real numbers
What agents are saying.
Lauren & Lia
Harmony Estate Agents · Wandsworth, SW18
“I'd never sold a house in my life. I came from marketing, not property. But Home.co.uk's AI tools and valuation leads gave me everything I needed — market data, comparable sales, instant valuations. The tech levelled the playing field.”
“I graduated and went straight into Harmony. No corporate training, no shadowing senior agents for years. Just Home's tools and real leads from day one.”
“We started using Home.co.uk as an additional source of leads and within the first month it had already resulted in a new instruction. Since then, it has become much more than a lead generation platform — the extra features have quickly become part of our daily routine. Home's approach to bringing together services that would normally require multiple subscriptions is eye-opening: we've been able to cancel at least three other services because they're already included in this one space. I genuinely believe Home.co.uk has a bright future and will become a major player in the UK property market.”
The Walters team
Walters of Grantham · walters-property.com
Limited Opportunity
Founder 250
Spots Only
- Permanent "Founder 250" badge
- Double media slots — forever
- Priority case studies & PR
- Early access to new features
- Official founding partner status
"As Home.co.uk becomes a household name, you'll be proud to say you were here from the start."
Our Mission
Product over pricing. Innovation over paywalls.
For 30 years, Home.co.uk has been one of the UK's most trusted property websites. Now we're accelerating our mission: build tools that move chains forward faster — and keep it free to list, forever.
— James & Louis, Founders
First come, first served. Learn more
Why agents are joining
See how Home.co.uk compares to other portals
|
Home
Recommended
|
Rightmove | Zoopla | |
|---|---|---|---|
| Listing cost | Free forever | £1,000+/mo | £400+/mo |
| Contract lock-in | None | 12 mo | 12 mo |
| Price history data | 30 years | Limited | Limited |
| Valuation leads | Included | Paid add-on | Paid add-on |
| Territory intelligence (Patch scoring) | |||
| AI market appraisal | |||
| Canvassing campaigns & letter design | |||
| AI photo enhancement & staging | |||
| Social & content studio | |||
| Agency website builder | |||
| AI search visibility (HomeAI) | |||
| Verified badges | Paid | Paid | |
| E-signatures built in | |||
| AML checks, billed to the client | |||
| Referral revenue on completions | |||
| CRM feed sync (Apex27, Alto, Jupix, Street…) | |||
| Journey tools (viewings, offers, milestones) |
Every Home row above is included with your free account. Portal costs are typical advertised membership fees — exact pricing varies by branch, stock and package.
Trusted by leading organisations
From national estate agent brands to financial institutions and housing associations
Product over pricing.
Innovation over paywalls.
For 30 years, Home.co.uk has been one of the UK's most trusted property websites. Now, as part of Homemove, we're accelerating our mission: to build a platform that moves chains forward faster with better tools — and keep it free to list, forever.
While other portals became profit engines, charging agents just to participate in the market, we took a different path. In October 2025, Homemove acquired Home.co.uk to combine trusted market insight with continuous product innovation and a business model that aligns revenue with utility — not paywalls.
We're shipping features that connect the entire moving journey: live viewing bookings, secure agent messaging, offer tracking, sales milestones, conveyancing progress, and integrated move-in services — all on a single timeline, from first search to keys.
Portals stopped innovating. We're just getting started.
Ready to list?
Create your account, claim your agency profile, and start listing properties free. Takes 2 minutes.
(Why wouldn't you?)
Questions?
Is it really free to list — with no contract?
How do the valuation leads work — and what do they cost?
What do I actually get on the free account?
Do I have to leave my current CRM or portals?
How do I get my properties listed?
What is Founder 250 — and is it still open?
Who covers AML and compliance?
What's changed at Home.co.uk — and who owns it now?
Will Home.co.uk's data and history remain?
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