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Post once. Be seen by the people moving near you.
Post your homes, reels and news to a feed that works like the social apps buyers already use. Let new listings post themselves. Give every seller who looks you up a page of your latest homes.
10,613
UK estate agency branches on home.co.uk
Nothing to learn
The buttons and layout of the social apps your buyers already use
Always labelled
Any photo edited with AI says so to buyers
Three things it does for you
Post it. Get it seen. Keep the people who looked.
Post in seconds
Photos, carousels, before-and-afters and reels, edited on your phone, or posted for you every time you list.
See how 2Seen by local movers
Buyers, sellers and renters browse the feed by area and by topic, signed in or not.
See how 3A page sellers land on
Your branch profile shows your latest homes, gathers followers and keeps itself current.
See howWatch · about a minute
George explains the Home feed
01
Step one · Post
From your phone to the feed in four taps.
Pick
Up to 10 photos that swipe, or one vertical video up to 90 seconds. From your phone, or from your own files.
Edit
Filters, light and colour, straightening, text on the photo, and your logo or an award as a sticker with the background removed.
Enhance, honestly
AI enhance fixes light and colour only. It never adds or removes anything, and the post says "Edited with AI".
Share
Write a caption, pick a topic, link the home it is about, and press Share. It is live in seconds.
Or let it post itself
You list a home. The feed hears about it.
With automatic posting, each new listing becomes a "Just listed" carousel, linked to the home. It is on to start with, and you can switch it off at any time.
Your listing
New to market in your CRM or on the portals
A carousel is made
Its photos, its price, your branch
On the feed
Near you, Explore and your profile
02
Step two · Get seen
A feed that works like the apps buyers already use.
One post after another, a grid to explore, reels full screen. Buyers heart, save and share, and every post about a home opens that home.
Home
Posts from agents and homeowners, ranked, with a Near you view by postcode area.
Explore
Every post in a grid, by topic: renovations, just listed, gardens, to let.
Reels
Vertical video, full screen. Tap for sound, with subtitles if you add them.
Your feed screen
See what each post did, on one screen.
- —Views, hearts, saves and clicks through to the home, for every post.
- —Followers, and milestones from your first post onwards.
- —A bell for new followers and hearts.
- —Your listings and Social Studio designs, ready to post in one tap.
03
Step three · Keep the people who looked
A page of your latest homes that keeps itself current.
Your branch gets a profile at home.co.uk/@yourname: your posts in a grid, newest first, each opening the home, with Follow and Share. Every home you list appears there without you touching it.
- People who follow you see your posts first.
- Add it to your Instagram links and "link in bio" always lands on your latest homes.
- It links to your full agency page on home.co.uk, where sellers book a valuation.
Better together · the feed and your profile
The feed brings people to you. Your profile is where they decide.
Both are free, and each one makes the other work harder. Post on the feed and the same post appears on your profile, so the page sellers land on is never out of date.
Home feed
You post on the feed
A reel of a new home, a carousel, or a listing that posted itself.
Your profile
It appears on your profile
Under "Latest from us", with a Follow button. Nothing extra to do.
Book a free valuation
A seller books a valuation
They found you on the feed, then saw your homes, badges and posts in one place.
Honest by default
Real homes. No spam, no tricks.
AI edits are labelled every time. Links and spam are removed from captions. The same photo cannot be posted twice. Anyone can report a post, and the home.co.uk team reviews every report.
Who it's for
Every branch with homes worth a second look.
The busy branch
No time to make content. Leave automatic posting on and every new listing is on the feed without anyone lifting a finger.
The branch that already posts
You make reels and carousels for Instagram anyway. Post them here too, linked to the home, in front of people looking to move.
The independent
Up against the big names. A feed is where good photos and local knowledge get noticed, whatever the size of the firm.
Get started
Your first post in three steps.
Claim your branch
Sign up free on home.co.uk and claim your branch.
Create a post
Go to Marketing, then Home feed, and press Create a post. Pick photos or a reel, edit, add a caption and share.
Let listings post themselves
Automatic posting is on to start with: every new listing goes up as a "Just listed" carousel. Switch it off on the same screen if you would rather not.
FAQ
Common questions about the Home feed
Posting
What can I post?
Single photos, carousels of up to 10 photos, before-and-after pairs and vertical video reels of up to 90 seconds. Every post can be linked to one of your homes, so a buyer can go from the post straight to the listing.
Do I have to make anything new?
No. Automatic posting turns each new listing into a "Just listed" carousel on its own. It is on to start with, and you can switch it off on your feed screen. You can also post a listing or a Social Studio design in one tap from the feed screen.
Can I edit photos before I post?
Yes. There are filters, adjustments for light, colour and straightening, text on the photo in four styles, and AI enhance. You can also add your logo or an award from your own files as a sticker.
What does AI enhance change?
Light and colour only. It never adds, removes or moves anything in the room. Every post that used it shows "Edited with AI" to buyers, always.
Can I delete or edit a post later?
Yes. Change the caption or delete the post at any time from the feed screen or from the post itself.
Who sees it
Who sees my posts?
Anyone browsing the feed on home.co.uk, signed in or not: buyers, sellers, renters and homeowners. The feed has a national view, a "Near you" view by postcode area, and Explore, a grid of every post by topic.
Can people follow my branch?
Yes. Your branch gets its own profile on the feed at home.co.uk/@yourname, with a Follow button. People who follow you see your posts first.
What do I see about how a post did?
Views, hearts, saves and clicks through to the home, for each post, plus followers and milestones on your feed screen.
Can anyone comment on my posts?
Not yet. Comments are planned, with verified accounts first and filters, and there is no comment button until they exist.
Rules and safety
What is not allowed in a post?
Links, email addresses and spam are removed from captions, and phone numbers too unless your account is verified. The same photo cannot be posted twice, and posting limits keep the feed from filling with one account.
What happens if someone reports my post?
Anyone signed in can report a post, anonymously, with a reason. Reports go to the home.co.uk team, who can clear them, take a post down or limit an account.
What happens when a home is withdrawn or suppressed?
Listing posts for a home that has been suppressed are taken down, and other posts lose their link to it.
Cost and set-up
What does it cost?
Posting to the Home feed is free.
How do I start?
Claim your branch on home.co.uk, open Marketing, then Home feed, and press Create a post. If you already have an account it is in your menu.
Does it show on my agency profile?
Yes. Your posts appear on your free agency profile under "Latest from us", with a Follow button, so the page sellers land on stays current without any extra work.
Do I need an Instagram account?
No. The Home feed is on home.co.uk itself. If you do have one, you can add your Home feed profile to your Instagram links so followers find all your homes in one place.
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Your free public page on home.co.uk: your homes, the badges you have earned, your Home feed posts and a free valuation button, with optional extras you add by the month.
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Your local content engine
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Compliance that bills the client
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One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account: market intelligence, canvassing, design studio, AML and ID checks and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995