Home Journal
Notes on where Britain lives.
Market insight from our own data, product news, and the odd strong opinion. From the team at Home.
Best estate agents in Birmingham 2026: how to find the right one
Birmingham spans everything from Edgbaston's prime Victorian streets to Digbeth's regeneration corridor. Here is how to find the right estate agent for your specific area and price point.
Inside the multi-LLM valuation council: how Home prices a property with AI
Home uses a council of AI models rather than a single algorithm to estimate property values. Here is how GPT-4o-Vision, algorithmic comparables and cross-model consensus work together to produce an honest range.
The rating fidelity problem: how we guarantee AI never alters a condition rating
A RICS condition rating carries professional and legal weight. Otto's RatingFidelityChecker ensures the AI can never change a rating set by the surveyor. Here is how it works.
How to search for a property on Home: a guide for buyers
Start your property search on Home with location search, map view, radius search and filters. A practical guide for buyers to find homes for sale across the UK.
Two months in: what we got right and what we are fixing
Two months after acquiring home.co.uk, an honest look at what has worked, what has not, and what we are building next.
How property listings work on Home: what agents upload, what buyers see
A guide for estate agents on how listings work on Home: claimed vs unclaimed properties, how to upload via CRM or directly, and what buyers see on the impartial property page.
We acquired a 30-year-old portal and rebuilt it from scratch. Here is why.
When Homemove acquired home.co.uk in November 2025, they chose to rebuild the platform rather than inherit the old stack. Here is the reasoning.
Meet Inigo: the AI assistant for estate agents on Home
Inigo launched in December 2025 as Home's built-in AI assistant for estate agents. It handles valuations, canvassing leads and routine buyer questions so agents can spend more time on the work that matters.
Why your Otto reports sound like you: training on your writing style
Otto's StyleProfileService learns from your existing RICS reports so AI-drafted text matches your voice and phrasing. Here is how it works and why it matters.
Building a property company during the most unusual housing market in a generation
HM Haus Group has been building since January 2022, through a post-pandemic transaction surge, a sharp rate-driven correction, and a 2025 market defined by high stock and more cautious buyers. Here is what that shaped.
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