What Homemove was before it became Home

When we announced the acquisition of home.co.uk in November 2025, the most common question was some version of: "who are Homemove?" Fair question. Here is the answer.

The founding problem

Homemove was founded in 2022 by two people who had recently moved home and found the experience needlessly broken. Not broken in an obvious, catastrophic way. Broken in the way things are when every step involves a different company, a different login, and no one is talking to anyone else.

You find a property on a portal. You instruct a solicitor on one website. You book a survey on another. You get a removals quote from a third. You check broadband on a fourth. None of these systems connect. None of them know what the others are doing. The stress of moving home is not about the move itself. It is about the administration.

We decided to build the connected layer.

What we built between 2022 and 2025

The Homemove platform started as a moving services marketplace: a single place to get a removals quote, book a conveyancer, arrange a mortgage referral, check broadband availability at the new address. The idea was simple. One platform, one account, every service you need to move.

Over time we built more. We added AI-assisted tools for surveyors: first an intelligent dictation service that could transcribe inspection notes, then image analysis that could read condition ratings from photographs, then a full RICS report writer (now called Otto). We built an AI valuation engine that combines multiple models to produce a consensus estimate. We built an AI assistant for estate agents, now called Inigo, that could answer questions about properties and the local market.

By mid-2025 we had a platform that did a lot. What we did not have was the front door. A portal with listings, traffic, and thirty years of brand trust.

Why home.co.uk

Home.co.uk was the right fit for a specific set of reasons.

It had reach with the independent estate agency market, the part of the market we wanted to serve. It had a data reputation that survived decades without being sold or spun up into a lead-generation machine. And it had a name that said exactly what it was.

The acquisition was not about the traffic alone. It was about the credibility. A portal that has been around since 1995 earns a kind of trust that a new brand does not have on day one.

What comes next

The platform we are building is what happens when you put Homemove's technology behind home.co.uk's brand: a portal with real data integrity, free listings for agents, AI tools built in, and a moving platform that connects the search to the move. Home already tracks 1,249,531 live UK property listings, sale and rental combined, including 45,623 new-build listings. For more on the acquisition itself, see why we acquired home.co.uk.

We are still building it. We will be for a while. That is the direction.

Homemove (HM Haus Group Ltd) was incorporated on 26 January 2022. Home.co.uk was acquired on 4 November 2025.