Buyers can now review estate agents on Home

Choosing an estate agent is a decision worth thousands of pounds in fees and, often, tens of thousands in the final sale price. Reviews should help with that choice. On most property portals they barely exist, and where they do exist they are hard to trust. We have changed that.

The problem with agent reviews elsewhere

Most agent reviews online fall into one of two traps. The first is the curated testimonial: a glowing quote the agency picked itself and pasted onto its own website. You never see the sales that went wrong, because the agent decided which words appear. The second is the unverified star rating, where anyone can post a score without ever having worked with the agent. A rival can drag it down. A friend of the office can prop it up. Neither is tied to a real transaction, so neither tells you much.

That leaves buyers and sellers guessing at the exact moment they are handing an agent one of the biggest jobs of their financial life.

How Home does it

Every review on Home is tied to a completed transaction on the platform. If an agent sold, bought or let a property for you through Home, you can review them. If there is no matching transaction, there is no review. That single rule removes the anonymous noise and the planted praise in one go.

Those verified reviews sit on the agent's public profile in our marketplace, next to their live listings and their sold history. So the rating is earned by the work, not selected from it. Anyone comparing agents in their area sees the full picture: what the agent has on the market now, what they have sold, and what the people on the other side of those deals had to say. It is the same principle behind the impartial property page, carried across to the agents themselves.

How to read the reviews well

Aggregate scores are a starting point, not an answer. A 4.6 and a 4.8 tell you little on their own. The signal is in the comments, and in the patterns across them. Read a handful and look for repeats. If several sellers mention slow communication, or steady updates, or a valuation that held up at offer stage, that is a real trait, not a one-off mood. One angry review among forty calm ones usually says more about a bad day than a bad agent. A run of the same complaint deserves your attention. This pairs well with the wider checklist in how to choose the best estate agent.

What it means for agents

For agents, this is a public track record you build by doing good work. A strong reputation has always been a local agent's most valuable asset, but word of mouth only reaches people already in your network. A verified rating on a portal that tracks 1,249,531 live UK property listings puts your history in front of the person deciding who to call, right when they are deciding. Do the job well and the record follows you. Agents who have not yet claimed their profile can do so via how to claim your estate agency on Home.co.uk.

Find rated agents near you

Head to the Home agent marketplace to compare estate agents in your area. Ratings, reviews, live listings and sold history all sit on one profile.

Reviews are moderated by Home before publication. We do not publish unverified or anonymous reviews.